Alicia has over seven years of experience conducting market research and implementing strategic initiatives for a variety of clients. Her areas of focus include information systems, data mining and analysis, market research, and environmental assessment studies for healthcare facilities. She conducts phone interviews and market research with healthcare providers to ascertain the dynamics of the market area. Alicia gathers economic data, calculates market and project penetration rates, and has also conducted due diligence for feasibility studies.
Alicia also has consulting experience within the renewable energy sector, managing federal grant applications and state registrations for solar energy development projects. She has created and coordinated marketing materials for these developments, including e-mail announcements, press releases, and collaterals.
Her background includes work with various software programs: Oracle, SPSS, Microsoft Visual Basic Studio, Word, Excel, Access, PowerPoint, Visio, and Front Page. She has worked with Visual Basic, C++, and HTML programming languages.
Alicia also has knowledge of advanced GIS software, which is used to visually display and analyze market areas, competitors, and demographic data.
Alicia holds a Bachelor of Science degree in marketing and also a Bachelor of Science degree in information systems from Penn State University.